Law Firm SEO


Get your practice pages ranked for multiple keywords that generate clients, not just traffic.

As law firm marketing consultants, we understand the challenges and opportunities of marketing a law firm. 

We work with our clients to create customized marketing plans to achieve their goals.

Whether you want to increase brand awareness, grow your client base, or drive more traffic to your website, we can help.

We offer a wide range of services, including SEO, content marketing, social media marketing, and pay-per-click advertising. We’ll work with you to create a campaign that fits your needs and budget.

We’ll track your progress so you can see the results of our efforts.

If you’re ready to take your law firm’s marketing to the next level, contact us today

Google is for Answers, so be the Answer Google Recommends

Law firm marketing is about creating content that answers your potential client’s questions. You can position your firm as a trusted resource and attract more leads by providing helpful, relevant information.

To get started:

  1. Think about the questions people might search for when they need legal assistance.
  2. Create content that provides valuable answers to those questions.
  3. Include keywords that people are likely to use when searching for a law firm, as this will help improve your visibility in search engine result pages (SERPs).

In addition to writing helpful content, it’s essential to ensure your website is user-friendly and easy to navigate.

A Website Needs Proper Contextual Structure to Rank in Google

People should be able to find what they’re looking for quickly and easily. 

Potential clients will likely move to a competitor’s site that offers a better user experience if your site is challenging to navigate.

Finally, keep in mind that law firm marketing is an ongoing process.

You’ll need to regularly create new content and update your website to remain relevant and valuable to your target audience. 

Investing in law firm marketing can build a solid online presence and attract more clients.

Digital Marketing and Your Law Firm Website

The internet has opened up a world of opportunities for law firms regarding marketing. 

No longer are firms limited to print and TV ads; they can now use the power of the internet to reach a global audience.

However, with so many law firms competing for attention online, it can be challenging to stand out from the crowd. 

That’s where digital marketing comes in.

Digital marketing is using online channels to promote your law firm. Online marketing can include creating a website and blog, social media and email marketing. 

With digital marketing, you can reach a wider audience more efficiently and connect with potential clients across America.

Here are some tips on how to get started with digital marketing for your law firm:

1. Create a website: Your website is the foundation of your digital marketing efforts. It’s essential to ensure that your website is well-designed and informative, as this will be the first impression potential clients have of your firm.

2. Use SEO: Search engine optimization (SEO) is vital for seeing your website by potential clients. Optimizing your site for specific keywords can ensure that it appears higher on search engine results pages (SERPs), making it more likely to see those looking for legal services online.

3. Use social media: Social media is a great way to connect with potential clients and promote your law firm. Use platforms like Twitter, LinkedIn, Instagram and Facebook to promote your content and brand message.

4. Use email marketing: Email marketing can be a great way to keep in touch with potential clients and promote special offers or events. Be sure to segment your list so that you only send relevant information to interested people.

5. Run online ads: Online advertising is a great way to reach a wider audience and promote your law firm. You can use platforms like Google AdWords or Facebook Ads to target potential clients with specific keywords or interests.

Digital marketing is a powerful tool to help you reach your audience and connect with potential clients. 

Is SEO Marketing Worth The Investment For My Law Firm?

SEO marketing can be an excellent investment for your law firm. It can help you to get more clients and make more money.

However, it is crucial to understand that SEO marketing is not a magic solution.

The more competitive the practice area and geographic region you want to do business with, the longer it will take to rank on the 1st page of Google.

A lot of work and time is needed to get the best results.

Here are some things to consider when deciding if SEO marketing is worth the investment for your law firm:

1. What is your monthly budget?

It would be best to consider how much you are willing to spend on SEO marketing.

If you have a limited budget, you may want to invest in other forms of marketing, such as pay-per-click advertising or social media marketing. However, if you have a larger budget, you may be able to invest more in SEO marketing.

2. What are your goals?

You need to set realistic goals for your SEO marketing campaign. This is probably not achievable if you want to increase your website’s traffic by 100% every month. 

However, it’s not just traffic you should target with your SEO efforts. Your goal should be new clients, and the traffic you add to your website each month should reflect people looking for your legal services.

3. What is your competition doing?

It is crucial to research your competition before investing in SEO marketing. Find out what keywords they are targeting and what kind of content they are producing.

The answers will give you an idea of what you need to do to compete with them.

4. Are you willing to put in the work?

SEO marketing is not a quick fix. It takes time and effort to see results. It takes a lot of time and expertise to create high-quality content, build backlinks, and optimize your website for search engines.

If you are willing to invest the time and money into SEO marketing, it can be a great way to grow your law firm.

Most lawyers do not have the time to put in weekly or even monthly to build their website correctly.

This is where the Exemplar-LM comes in.

We are full-service digital marketing consultants that specialize in law firm marketing.

We can help you create and execute an effective SEO marketing strategy.

To learn more about our services, contact us today.

Personal Injury Lawyer SEO or Personal Injury Marketing

Working with reputable SEO Consultants can make a big difference if you’re looking for a steady flow of clients for your personal injury law firm.

A good SEO Consultant will have a proven track record in helping personal injury law firms rank highly on Google and other search engines, resulting in more website visitors and potential clients.

See Testimonials

We have ranked in our clients’ practice pages Google #1 position: 

  • Accident Pages
  • NEC Birth Injury
  • Building Collapse 
  • Many Class Actions
  • Many Mass Torts

When marketing your law firm, there is no one-size-fits-all approach – every firm is different and will need to tailor its marketing strategy to its unique needs.

However, there are some basic principles that all successful law firm marketing strategies share, and these are what we focus on.

One of the most important things we do is help our clients build a solid online presence by optimizing a website for search engines and creating engaging content that will encourage potential clients to visit their site.

We also work on promoting their law firm through social media and other online channels.

Another critical element of our approach is ensuring that our clients target the right keywords.

We conduct extensive research to identify people’s most popular keywords when searching for personal injury lawyers. We help our clients incorporate these keywords into their websites and marketing materials.

This keyword placement ensures they reach the most likely people needing their services.

Working with Exemplar Legal Marketing SEO is excellent if you’re looking for an effective way to market your personal injury law firm.

We can help you build a robust online presence, target the right keywords, and create engaging content that will attract potential clients.

Mass Tort and Class Action SEO Strategy

The public is unaware of the distinctions between a Mass Tort and a Class Action.

They’ve never heard of Multi-District Litigation or MDL.

We understand how the general public thinks when they look for cases like these, so you’ll need to develop a strategy that attracts the right sort of plaintiff to succeed.

Whether it’s a lead plaintiff and a few backups for the Class Action or individuals most affected by the mass tort lawsuit, you must have a plan that accomplishes this.

The marketing budget for these sorts of claims may vary significantly. 

It all depends on the size of the plaintiff pool and the number of law firms pursuing those persons. 

Since the days of Vioxx, we have always used a bespoke Search Engine Optimization plan to build the most effective high-conversion organic pages possible.

Then, in addition to SEO, we utilize Pay-Per-Click advertising. We use Google Ads, Bing ads and Facebook/Instagram. Our funnel system generates high-value plaintiffs that pass the most rigorous screening and come at the lowest costs. 

What is your average?

The pages on your website should rank for 100 to 400 keyword phrases to generate clients effectively.

We work with large firms with dozens of attorneys and smaller firms.

We understand the challenges of matching the marketing to diverse practice area needs.

Contact us for a free consultation regarding your law firm’s practice areas and goals. We’re here to help ensure your law firm is successful in the future as online marketing evolves.

We are just as experienced with PPC for lawyers.

Give the team at Exemplar Legal Marketing a call at 1.250.507.2332 to find out how we can help you.

A Website Needs Proper Contextual Structure to Rank in Google

Local and National SEO for Law Firms

What is the importance of local SEO for law firms?

Google frequently emphasizes the rising significance of local searches, as seen by how the number of people looking for services “near them” increases faster than other phrases.

But what exactly do we mean when we use local SEO law firm marketing?

What is Local SEO for Law Firms? | Law Firm SEO Services

Local SEO is the practice of optimizing a website for local searches. When people use search engines to answer their queries, they type in “local” intent terms.

Locals utilize these queries to look for local goods, services, or information.

Consider how often you’ve used the phrases “gas station near me” or “nearby restaurant.” These are all considered local search engine searches.

Local searchers can also produce customized local results, such as local maps. All of these are important for attorneys that deal with a specific region.

For attorneys, the possibilities are endless. For example, they might search for “immigration lawyers near me” or “lawyers in Seattle.”

The image above shows how local search packs activate browsing results for family law firms in specific areas.

You’ve undoubtedly been using Google’s Local Pack all the time—the feature appears at the top of search results for local searches. Your company location, reviews, and relevance to the query impact how legal professionals rank in Google’s local pack.

While the local search pack is accurate, there’s much more to local SEO.

You need to ensure:

  • You optimize your legal firm’s website for local searches.
  • Your presence on local websites and directories is consistent.
  • You concentrate on websites that cater to your practice area and location, which relevant organizations support.

Google My Business and Google’s Local Pack

The Google My Business (GMB) website is the primary tool through which local companies, such as attorneys, may provide information about themselves to Google and have it featured in Google Maps and Google Search.

A GMB listing contains a business name, address, and phone number so that people searching for local attorneys can see it.

Google uses data from your GMB listing to power Google Maps and the local pack, as well as local search results for local searches.

To improve your local ranking locally, you must be the most relevant, prominent, and nearby to the searcher. While there’s little you can do about someone who just started a search for a lawyer being far away from you, relevance and prominence are things that you may influence.

How to be relevant in Google My Business

Your firm needs to be relevant to the question the searcher has typed into the search engine.

If your GMB listing title and business description include the words “personal injury lawyer,” you should be sure they contain phrases that describe your legal practice’s area of expertise.

Impact of Reviews on Local SEO for Law Firms

How many people have viewed your profile? Is it common for them to contact you?

How can you understand what makes a good review? A favourable reputation is the best way to secure more business so that.

It would be best to ask for reviews from clients who are happy with your legal services. Typically it’s best to confirm that the service meets your client’s needs or that the settlement has no additional roadblocks.

Some extra follow-up may be needed, but it is worth it for the long-term health of your law practice.

However, if it’s simple for customers to leave you Google reviews, you might get inadequate evaluations if they have a poor experience with your business. Make sure to concentrate on giving outstanding client-oriented service.

Finally, responding to good and bad feedback demonstrates that you care about your clients.

Social Media And Your Practice Areas

Engage your existing and potential clients with content tied to your practice areas.

You are using Social Media platforms and Google My Business Posts to distribute your law firm’s view to help clients navigate the legal waters when the time comes.

Excellent content should generate questions and phone calls from your readers.

Optimize Your Website Architecture

The content of your legal practice’s website also affects local SEO. The content of your legal practice’s website also affects local SEO.

A law firm’s website with content covering its specialty area and a specific page with local material will influence Google’s site ranking.

After that, not all possible clients will click on the local search result. Some may scroll down and select non-local search results instead.

Ensure your website is optimized for queries that include your practice areas and locations to increase the times it appears in local search results.

You may include information about your practice area and location on your homepage.

Alternatively, if you specialize in several areas of law and different nations, you can create custom landing pages for each field of law and region.

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Google Screened can Generate Leads but at what cost?

Optimize Local and Legal Directories | Law Firm SEO Services

Although most users search on Google, some prefer apps and directories like Yellow Pages, Yelp,, Super Lawyers or Apple Maps.

Ensure that you include all major local and legal directories in your search. You’re doing everything possible to make your website as visible as possible to potential customers this way.

Ensure the following information is verbatim: maintain the law firm address, phone number, email address, and other relevant data across all listings.

National SEO or Regional Practice Pages

Our SEO Team has built regional and national level practice areas into dominant top 3 organic positions for multiple law firms and a legal news website.

We have even built strategic marketing plans for other agencies.

We have built positions in the top 3 for the following practice areas and more.

  • Aviation
  • Bankruptcy
  • Class Actions
  • Divorce
  • Pharma/Drugs
  • Medical Devices
  • Medical Malpractice
  • Mass Torts
  • Toxic Torts
  • Qui Tam

Practice Area Marketing for a State or National Audience

The approach is different for this type of marketing vs the local area marketing. When you need to rank near the top of page 1 for most places, the state(s) that matter, we need to craft a strategy to convince Google’s algorithm that you deserve to be there over the other law firms closer to the potential client searching for a lawyer.

We accomplish this over time by doing the following.

  • We build you a plan to fill in the gaps in your online presence. 
  • We craft your content broad and deep while keeping it accessible to readers.
  • We improve the technologies behind your website to take advantage of the yearly algorithm updates before your competitors do
  • We set your client contact page forms and chats to ask the right question to build consumer confidence that you are the firm to ask.

Strategy Management For Customized Legal Marketing Web Campaigns

Do you want a legal marketing team that offers your business the attention it deserves?

Contact us for a free consultation regarding your law firm’s practice areas and goals.

We will deliver a menu of options to build a successful strategy.

You want your law firm to be successful for years to come.

We’re here to help ensure that happens.

Give the team at Exemplar Legal Marketing a call at 1.250.507.2332 to find out how we can help you.

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