Not happy with your marketing results?
You cannot ignore the power of digital marketing, especially if you are in real estate.
More potential home buyers use the internet to conduct thorough research before viewing the properties.
Real Estate websites need to be constructed to attract visitors in all the stages of house buying and selling.
Specialized content funnels will help you identify where people are in their journey to buy or sell a home.
The COVID-19 pandemic has also pushed the real estate industry to shift its operations online by providing virtual house viewings to would-be buyers, hoping to close deals over the internet.
So, now more than ever, digital marketing has an important role to play.
You must stay connected with your potential leads and grow your network by consistently marketing yourself in the real estate industry.
Digital marketing is the best way to do this.
No matter if your real estate company is a developer, agent, or property manager, you know the importance of getting the word out about your properties.
What good is having a beautiful property if potential clients don’t know how to find it?
All companies in the real estate industry know-how marketing play a huge role in capturing the attention of potential clients.
If your real estate company wants to attract quality leads and sell more properties, your company needs to get your brand in front of potential clients while they’re searching for properties.
Paid Marketing – Pay Per Click On Google or Social PPC on Facebook and Instagram
Pay-Per-Click – also known as PPC – advertising is an excellent strategy for realtors looking to generate new leads based on ads that they pay for every time the ad gets clicked on.
PPC is a great digital marketing option for real estate professionals seeking potential clients who may genuinely be interested in their offering, as they only pay when someone clicks through their ad.
PPC ads can often target individuals who have searched for correlated keywords in Google or another search engine.
SEO (Search Engine Optimization)
Many consumers use the internet to find or buy what they need, and homebuyers are no exception.
As a realtor, you must already be aware that a large number of your target audience find you online.
With SEO, you can improve organic growth and target long-term search positioning.
You can also optimize your MLS (multiple listing services) and increase visibility in search results.
Concentrate on local SEO
When it comes to local SEO, search engines and prospects want to know if you are legitimate. For that, your real estate business must have a valid NAP (name, address, and phone number).
These listings are known as citations that have to be consistent across the web.
Local web directories help you get the link juice and give your website a good search engine authority.
Create city and neighbourhood specific content
Google and other search engines want to offer the most relevant information to users.
In the case of real estate SEO, it means returning local results.
You can create specific landing pages targeting your city, FAQs that address people’s concerns in your location, share “How-to” posts, podcasts, case studies, real estate product reviews and more.
Many real estate companies, for example, include competitive keywords like “Seattle house for sale” or “Seattle real estate.” Targeting only these keywords can be ineffective. Let us build a better plan so you can achieve a higher monthly closing rate.
We will take a calculative approach and select the keywords that will convert, have user intent, use latent semantic keywords and relevant synonyms.
For example, if you are targeting this keyword, Seattle House for rent, you have to add the keywords in
Relevant page title: New
Seattle House for Rent | Downtown Rentals
Meta description: It should be compelling enough to prompt searchers to click on your web page. Make use of synonyms and LSI key terms.
Image title: You must save your image as downtown-Seattle-house-for-rent.jpg
Image alt tag: You must insert an alternative text for the image like Seattle House for rent to describe images to visitors who are unable to see them
Your website must be fast and mobile-friendly
Mobiles have changed how people interact with brands.
72% of buyers have searched for a home on mobile, and younger buyers are likely to rely on smartphones and tablets.
On the rental side, 67% of renters use mobile devices to search for apartments, and just over half of all apartment searches are happening on smartphones.
Search engines like Google are prioritizing the mobile version of a brand’s website.
So, you have to make sure your website is mobile-friendly.
If your website is not responsive, you have to revamp your website.
Tools like a mortgage calculator are in high demand. If you don’t already have one on your website, get one.
Video Walk Thru & Eye-Catching Photos
Appeal to your target audience and close more sales with information-rich, engaging video content. In real estate, videos are an effective tool to display an agent’s listed properties and neighbourhoods.
Agents who use this marketing strategy will see a rise in offers and requests to look at their properties.
Videos help consumers put a face to the brand, making it more relatable; this, in turn, increases sales.
How Long Should the video be?
Between 3 to 5 minutes in length.
You are trying to gain interest from the visitor, so they contact you. Be concise and approachable with your knowledge and personality.