PPC for Lawyers | Law Firm Digital Marketing

Lawyer PPC

Pay-per-click (PPC) is online advertising in which advertisers pay for each click on your ad.

You pay even if they do not stay or your website doesn’t load fast enough to keep their attention.

Google Ads is the most popular platform for PPC marketing.

Adwords is not a simple platform, and if you do not run ad campaigns correctly and with proper monitoring, the advertiser may suffer significant losses at worst or a poor ROI at best.

We use a team approach to engineer, implement and optimize PPC campaigns for our clients. Our PPC staff works with our legal marketing team to run successful PPC campaigns that deliver consistent, relevant new leads.

PPC Campaigns

With 60% of Google searchers clicking on a paid result, pay-per-click advertising is an important marketing tool, especially with crucial content metrics like search engine optimization, time on a page, and bounce rate.

We develop and implement PPC campaigns to get you highly qualified leads that convert into high-value cases.

Not only can we attract high-value clients, but we also land them at a cheaper cost than most.

Unlike many PPC management companies, we are a full-service digital marketing business. To get the most out of your investment, we utilize all of our digital advertising tools:

  • Web design + Web development = Your website page speed and layouts are critical.
  • Content + Copywriting = We review your existing content framework and develop a strategy.
  • Keyword research + Keyword intent optimization = What keywords convert for lead generation?
  • Bid Modeling + Conversion rate optimization = How cheap can we get you conversions to improve ROI

SEO and Pay Per Click Marketing

The best solution to Pay Per Click Marketing for law firms is to layer the PPC over an excellent content page that has been Search Engine Optimized to rank for phrases that are low competition but topical to the search intent for your service. This means you do not need to spend the money to build all the traffic you need to make a successful PPC campaign. Organic traffic will save you the money you can spend on the high-cost client conversion clicks.

The ideal PPC campaign will use relevant keywords for your target audience, so your ad content aligns with your landing page content. Then when your law firm’s PPC ads show and your landing pages are also there on the search engine results page, your online marketing efforts have the best chance for success.

SEO content marketing and PPC marketing for law firms can work hand in hand to deliver the best of both when properly designed to fit your content and message. Not only can your PPC advertising work better, but it can also help keep your PPC ad spend within your PPC budget.

We use CallRail to track phone results, leading to call results and intake by your staff better.

For more information about personal injury marketing, here.

The Advantages of Law Firm SEM with Exemplar-LM

When you engage Exemplar-LM as your law firm’s Search Engine Marketing company, you’re getting more than just Adwords professionals.

You will be working with a team of digital marketers who know how to boost leads by looking at the entire client funnel rather than just a particular portion.

  • Elite Capabilities: At Exemplar-LM, we employ Google Ads specialists and web designers, copywriters, and organic search marketing experts.
  • Initial commitment 3 months, then month by month:  We understand the need for law firms to be nimble and re-allocate their marketing budget when required. We don’t require any long-term agreements to work with us for PPC management. You pay month to month. We ask that you commit to the 1st three months to optimize your campaign while spending the least amount of ad money. Afterwards, we can adjust or pause your marketing as you need. It is critical to set up the paid marketing campaign correctly in the first 3 months to get the best ROI for you.
  • Transparent Campaign Management: From start to finish, our PPC experts take care of everything regarding PPC management. The Google Ads expert in your campaign monitors the ad’s status regularly, making any required modifications and updates. We keep you informed monthly on the campaign’s key performance indicators.

PPC Marketing for Lawyers

Using PPC for lawyers is an effective and efficient way for law firms to market their services and reach potential clients online. 

Whether you want to grow your client base, boost brand awareness, or increase website traffic and leads. 

PPC campaigns can help you achieve your marketing goals in a cost-effective and targeted manner.

At its core, PPC advertising for lawyers utilizes paid search engine results to drive traffic to your website and capture leads. This is done by creating customized campaigns that target specific keywords relevant to your firm’s practice areas.

This allows your firm to appear at the top of search results when potential clients actively searching for legal services, helping you reach more people and grow your client base.

In addition to its ability to drive targeted traffic and capture leads, PPC advertising for law firms offers several other benefits. 

These include the ability to scale your campaigns up and down as needed, track performance metrics in real-time and adjust accordingly, and the flexibility to target specific geographic areas or demographics that are likely to be interested in your legal services.

Suppose you are looking for an effective and efficient way to market your law firm online. In that case, PPC advertising may be the solution for you. Contact a legal marketing expert today to learn more about how your firm can benefit from pay-per-click campaigns.

Keywords Are The Foundation of PPC for Lawyers

PPC is based on the keyword search terms people type into search engines to find the information they seek. 

Effective PPC for lawyers considers what a variety of users may type into search engines to find your law firm’s services. 

Strong law firm PPC campaigns will focus on the relevant keywords for your target audience, so your paid ads direct a potential client to the correct landing page on your law firm’s website.

When you create ads on the PPC advertising platforms (Google, Social Media), targeting keywords can help your search ads perform better than the generic automated templates. 

The search engine algorithms can show prospective clients your ad in a higher position in Google search when they consider your ad relevant.

Mass Tort Marketing PPC Advertising

As a law firm specializing in mass tort cases, you are always looking for new ways to market your mass tort services. 

One of the most effective ways to do this is through pay-per-click (PPC) advertising.

PPC is a form of online advertising where you only pay when someone clicks on your ad. 

Targeting searches this way makes reaching potential clients who may be looking for a lawyer in your area very practical.

There are many different PPC platforms that you can use. Still, the most popular ones include Google Ads, Bing AdCenter, and Facebook Ads. Each platform offers its own advantages and disadvantages when advertising mass tort cases.

To create a successful PPC campaign, you must research your target audience and determine what keywords they use to search for lawyers. You will also need to create compelling ad copy that will entice potential clients to click on your ad.

If you are looking for a new way to market your mass tort services, PPC advertising is worth a try. The right approach can be one of the most effective strategies to reach potential clients in your area.

Contact our legal marketing firm if you are interested in learning more about PPC advertising for mass tort cases or if you want help creating and managing your campaign. 

We specialize in law firm advertising and have extensive experience with mass tort marketing and PPC advertising.

Customized Legal Marketing Campaigns For Your Law Firm

Do you want a legal marketing agency that offers your firm the attention it deserves? 

We provide PPC services or a law firm marketing consultant to assist you.

You want your law firm to be successful for years to come. 

We’re here to help ensure that happens.

Give the team at Exemplar Legal Marketing a call at 1.250.507.2332 to find out how we can help you.

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